Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, December 18, 2006
  Design and YoUser-centric Innovation
The ability to anticipate YoUser needs and to think outside the box are key factors to focus on YoUser-centric innovation with a core competence in creativity and new forms of innovation driving it forward based on an intimate understanding of YoUser culture.

Design and innovation can actually reshape an entire brand or the marketplace in which it exists and create an experience that YoUsers remember. During the early stage of a product or service I'm often creating designs and mockups to visualize and communicate in an effective way, to define the use-case, to deliver functional specifications or to code with the purpose to

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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