Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, November 27, 2006
  Trendy: Mobility and Cross-Platform Capabilities in 2007
Anytime, anywhere access to any multimedia services is in progress and addresses current trends in the telecommunications sector. Today's cellphones converge more and more into hybrids combining voice-centric and data-centric services. IP and IP-based products and services with a focus on new user-centric broadband services transform already and will continue to transform information and communications products and services within the fastest moving market in the world today.

An intense competition, exploding multimedia content, new devices and IP based networks make it neccessary to create seamless services that meet the needs of targeted customer segments.

Superior and clever presentation layers in terms of quality, cross-platform capabilities, video, audio, probably also offline storage(AMASS) will be a requirement to leverage these trends.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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