Huge Market for Google Checkout in Europe Experience showed that centralization into a single European currency provided many practical benefits for citizens, I'm thinking of travelling with a single currency and buying goods and services abroad, particularly when coupled with the progress of eCommerce it fostered significant growth in trade within the euro area and seen overall it's a big step forward in user friendlyness.

For most German retailers offering a web shopping cart means trying to follow and copy the Amazon model - tschibo.de, otto.de, quelle.de, weltbild.de, neckermann.de, conrad.de, buch.de - their number is endless, a shopping cart is a shopping cart with or without customer reviews and customer experience seems to be a foreign word for them although they should be able to form an attention loop to gather continuous feedback and establish an environment to optimize value.

On top of everything most of them don't even care about the critical areas where their shoppers drop out. Checkout and payments technology should address convenience to get onto a path the Web can really improve one's life.

The single personal Google Checkout provides an experience that centralizes and stores payment information and purchase history across several merchants for buyers and extends reach and enhances security for sellers, it even reduces costs through clever financial incentives accepting Google Checkout as a payment method.

Experience showed that a centralization on behalf of a user simplifies the checkout process, leads to more sales and returns customers thus Google Checkout is a wonderful new thing that really can improve one's digital lifestyle. I'm expecting Google Checkout to enter the European Market in 2007.

Labels: checkout, europe, google, lifestyle, markets, payments

  ¶ 'Huge Market for Google Checkout in Europe' posted by eA : 12:19 AM