Andreas Engel - BizDev & Program Management
Because iCan!
andreasengel.com
Monday, October 23, 2006
  What Users Motivates to Engage Online
In today's attention economy where infinite media choices offer numerous products and services to a limited amount of users it's even more important to deliver an outstanding experience to a coveted, but limited audience.

Experience showed that there are certain points that drive a rich online user experience. To become a rich online user experience, a product or service must address a user's interactive demand to connect with other people, to be as compelling to be worth to be memorized and shared, to extend one's horizon to make better decisions and to become smarter or to improve one's digital lifestyle and to look out for people with same interests.

Directing the creation of marketing tools, steering the execution of marketing and technology programs and successfully driving growth in targeted markets through implementation of key projects becomes more and more challenging as understanding rich user experiences is critical to success.

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'The Internet is shifting to a medium that is more and more structured with a decentralized authority.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Program Management | eCommerce, PMI, ITIL

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