Trendspotting Media Transformation A fundamental shift in the way teens use technology and media has taken place during the last months.

• Trendspotting a Web of User-Generated Content

TV consumption will remain forever, but it is no longer No1 priority among a coveted audience, the teens, who spend more time on the internet now blogging, video sharing and social networking. Business Week reported last week about the value of new media businesses:

'How much their value is rising, however, is becoming a topic of increasingly hot debate, among moguls in Hollywood, entrepreneurs in Silicon Valley, and investors in New York.'

Digital content management and distribution systems based on access rights empower an increasing segment of users to edit, create and share content and utility-based hosting solutions ensure availability also during peak periods.

To take advantage of the business opportunities in media and entertainment industries a transformation of the traditional creative and business processes enabled by digital technology has to take place to create solid online communications, to serve the community with outstanding services, to ensure further developments and last but not least to hook in some of the best social turntables are some reasons.

New business models can evolve to create new levels of operational flexibility and operating environments can evolve to serve these models.

Media companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.

It does not mean to mess it all up from one day to another, not at all, it means to conduct a proper approach to managing risk and change as well as applying a lot of pragmatism and establishing a roadmap and toolkit for the journey to digitization. More  ¶ 'Trendspotting Media Transformation' posted by eA : 11:16 AM