Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Wednesday, October 04, 2006
  Ruby on Rails with TnT 2.0
The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text.

As products and experiences become more complicated or gain new capabilities new technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology helping customers, users, audiences and participants effectively use or experience these solutions.

TnT 2.0
TnT 2.0 - New Product & Service Development

Using a powerful Model-view-controller (MVC) software architecture applying principles such as 'Don't repeat yourself' (DRY) and 'Convention Over Configuration' Ruby on Rails (RoR) is an excellent hyper productive framework to realize new ideas and help customers, users, audiences and participants effectively use or experience these solutions. Having the Prototype Javascript Framework already in place it's easy to develop and apply usful dynamic visual effects and user interface elements based on AJAX.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

As a passionate application developer it takes one afternoon from initial installation to deploying the first application. Just follow these guidelines:

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Comments:
Andreas, thank you for mentioning my Learning Ruby site.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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