Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, October 20, 2006
  All one Needs is a Good Search Engine
Some years ago when I decided to extend the personal and professional use of the Internet above the level of exchanging some pretty basic information I was amazed by the launch of a new product or service in Germany.

Today, 8 years after with an international experience a good knowledge of the consumer market, mobile and internet industries, well in particular, with an excellent knowledge of interactive Web platforms designed for consumer markets it looks different.

For most German retailers offering a web shopping cart means trying to follow and copy the Amazon model - tschibo.de, otto.de, quelle.de, weltbild.de, neckermann.de, conrad.de, buch.de - their number is endless, a shopping cart is a shopping cart with or without customer reviews, where ever they go, Amazon is already there.

German media company Bertelsmann continues to execute stop-and-go strategies - although everybody knew already years ago that the Internet will change the media landscape for ever they stopped their Internet activities and go now following MySpace planning a two-way interactive networking Web site - probably the next disaster following their previous effortless Internet investments.

They think they are new and innovative - I think they copy and follow.

All one needs is a good search engine, professional skills and creative thinking. Google's automated search technology enables one to obtain nearly instant access to relevant information, it's products and services are numerous and free of charge.

Ideal for me to focus on new and innovative challenges.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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