Trendspotting a Web of User-Generated Content
During Web 1.0 design and content were dictated and information was stored in documents, now in
Web 2.0 new applications let users combine data and functionality from a variety of sources into a custom environment blurring the line between software and the Internet using an architecture of participation.
SMT 2.0 - Strategy for Marketing & Technology
Participating in a social network centered on user-generated content has become one of the most exiting trends today. Free and easy interaction, staying in touch with friends, finding long lost friends, and meeting new people encourages users as well as visitors to share comments, photos and videos, read and write blogs or just hang out.
Learning a new program for self-expression, calculation or collaboration takes a few minutes total today, it doesn't require any skills and within seconds one can take part in a worldwide distributed live-communication using modern Web 2.0 technology like a blog, shared wikis,
RSS, folksonomies and
AJAX to organize important information in hassle-free Web sites.
Additional today's Web-based platforms let information structure emerge instead of imposing structure, filter, sort and prioritize the information (flood) and set a serious trend for the future. Light-weight collaboration techniques, user-suggested tags, bottoms-up approach are just a few expressions to name in a 2.0 context.
TnT 2.0 - New Product & Service Development
An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via
RSS and be notified when posting something new.
I think that over the next 10 years many people will spend a lot more time on the Internet using it as a platform to meet, communicate and shop, to participate in
virtual 3D events and to conduct business on a level of interaction we have never experienced before. Blurring the virtual and physical worlds just makes me think of how many business opportunities and of course
challenges will occur...
Labels: networking