Spotlight 2.0 - Self-Expression, Collaboration and Openess Exploiting the limits of TV the widespread popularity through the process of Internet sharing has produced a viral phenomenon where digital transmission via internet does not entail the cost of TV, radio, or print dissemination.

Taking an existing viral thing creating one's own version of it and respreading it reminds me a bit of the success of open source development, where open source software became the most prominent face of open source. The open source concept has now been applied to media other than computer programs, e.g., by Creative Commons to allow content manipulation and sharing.

The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text.

Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as RSS-Readers and social bookmarks to organize one's own personalized feeds and I think it's high time to ponder new models based on digital syndication.



Extending it to the big media companies it's just unbelievable how true these thoughts became as services need to match the connectivity needs of customers' lifestyles. Welcome to a new on-demand world! With these new syndication models and the increasing web viewership it's clear that new online products and services will generate new streams of revenue over the next years.

The technology behind the recent success demonstrates that simplicity is anothertime a competitive advantage.

Companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible platform to optimize value for an on-demand world. More  ¶ 'Spotlight 2.0 - Self-Expression, Collaboration and Openess' posted by eA : 11:10 PM