Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Saturday, September 23, 2006
  AJAX Will Transform Web-based Applications Forever
The user trend shifted towards digital media and an online lifestyle with a rapid adoption of broadband that made it possible to move more and more applications to the Web with technologies standing out by an intuitive and natural user interaction reducing the amount of friction for people to communicate, interact with and control personal media online.

The technology behind the recent success of Web-based applications, the use of AJAX provides a new user interaction model delivering highly interactive, desktop-like user experiences called RIA's, Rich Internet Applications. Instead reloading a page the Ajax application stays on a page continuously while the Ajax engine handles data exchange with the server.

AJAX is based on open standards like JavaScript, HTML, CSS, DOM and DOM Events, XMLHttpRequest, XML and SVG, highly available in most modern Web-browsers and compatible with existing Web development technologies allowing a smooth transition to next generation Web-Apps with a strong ROI.

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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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