Solid Business Model for MySpace.com More and more videos, blogs and networks created by amateurs shape the new media landscape today and make the the gravity shift to self-expression and collaboration, participating in a social network centered on user-generated content has become one of the most exiting trends today.
From Google Press:

'News Corporation's Fox Interactive Media and Google Inc. (NASDAQ: GOOG) today announced a multi-year search technology and services agreement whereby Google will be the exclusive search and keyword targeted advertising sales provider for Fox Interactive Media's growing network of web properties including MySpace.com (http://www.myspace.com)'.

Forming a strategic partnership based on complementing each other' s services usually leads to an effective monetization leveraging network effects, in this case I'm thinking of accessing MySpace's demogarphic user data and combining them with Google technology. Most prominent MySpace members capitalize on their knowledge and popularity requiring a lot of activities. Beside selling their own content, products and services, there is several other business models involved like

• Contextual, displayed, targeted and linked advertising
• RSS advertising
• Sponsoring and donations
• Affiliate programs and merchandising

The WSJ reports:

'Then there's Christine Dolce, whose MySpace page boasts nearly one million friends -- making her arguably one of the most connected people on the Internet. A 24-year-old cosmetologist who until a few months ago worked at a makeup counter in a mall, she now has a manager and a start-up jeans company and has won promotional deals for two mainstream consumer brands'.

Labels: networking

  ¶ 'Solid Business Model for MySpace.com' posted by eA : 7:18 PM