New Me, My, YoUser Models Share Revenue MySpace, YouTube, iPod, user's most coveted sites have one in common: YoUser-generated content. The new Me-, My-, You-sites give control to the user and benefit from a word-of-mouth spreading through blogs and social networking resulting in an explosive growth. Competition has now generated new models to capitalize on knowledge and popularity: Sharing (ad)revenue.

Shaping a business model based on the idea of a community means to balance the divergent interests of users, artists, the entertainment industry and technology. When I expressed my thoughts about a business model for blogging last year I said:

'I believe, that blogging will have an impact on traditional media in future, we're moving towards broadband blogging like video and audio messaging and as long as marketers need to reach the most coveted audience for media there will be a great chance for new business models...'

Even Google formed several strategic partnerships leveraging network effects, in this case I'm thinking of accessing MySpace's demogarphic user data and combining them with their technology and their latest deal distributing MTV shows through Google Video.

Besides selling one's own products and services current business models for bloggers involve

• Contextual, displayed, targeted and linked advertising
• RSS advertising
• Sponsoring and donations
• Affiliate programs and merchandising

I think that sharing (ad)revenue is a good way to keep communities going. Producing a good video as well as a good site means a lot of work and should be honored.

Labels: networking

  ¶ 'New Me, My, YoUser Models Share Revenue' posted by eA : 3:15 PM