Most Coveted: YoUser-Generated Videos
Global digitization of media makes release cycle times for new videos shorter but success also more and more unpredictable. I don't know yet how many videos are streamed by Google Video, but YouTube streams more than 100,000,000 video views and receives 65,000 new videos a month on an international level and most of them are user-generated.
Funny entertaining clips, international TV shows,
Zidane-related videos and
home-made amateur star videos currently dominate the needs of an international audience. Astonishing is that even in the
monthly charts new videos drop in and others fall out on a daily base, means that break trough hits are facing much shorter success windows.
When I expressed my thoughts last year about
New Streams of Revenue enabled by digital video distribution I was aware that it would become a reality quickly. The technology behind the recent success of digital video distribution, the use of Flash which allows users to easily embed videos onto their own web pages complements that of
blogging, forums, or web-pages.
To take worldwide advantage of the business opportunities in media and entertainment industries transforming the traditional
creative and business processes enabled by digital technology means to conduct a proper
approach to managing risk and change as well as applying a lot of pragmatism and establishing a roadmap and
toolkit.
I'm exited how the Top100 will look like by the end of the month. I'm expecting the most viewed videos between 6 and 8 mio. views.