Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Wednesday, August 16, 2006
  Home-Made Videos Invading Cyberspace
The FIFA World Cup 2006 is over, but the aftermath starts to reach never known heights. Goalie invaded cyberspace and entered the Google Video Top 100 search list this week showing his impressive head-skills.
I think it's just the beginning of a new trend how the Web as a mass media can extend the reach of television and any other media. Distributing TV clips and other forms of video over the Web has become a hot topic. There's been plenty of speculation on the convergence of TV and the Internet and I think it is becoming more and more a reality as new technology evolves.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

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