Google Distributing MTV Shows. What? As NYTimes reports Google is a distributor of content from one of the world's largest traditional media companies now, MTV.

'Viacom, one of the biggest creators of television programming, is giving a significant endorsement to Google’s ambitious plan to become a big player in video advertising'.

While traditional media have content embedded making it only consumable at a certain time new media enhance the customer experience distributing TV clips and other forms of video over the Web anywhere and anytime.

Users want Internet-based clips and videos so they can view, listen, interact and participate when, what and how they want.

Exploiting the limits of TV the widespread popularity through the process of Internet sharing has produced a video phenomenon with technologies standing out by an intuitive and natural user interaction reducing the amount of friction for people to interact with rich media online.

'An executive involved in the deal said Viacom would receive more than two-thirds of the revenue'.

With that deal Google gets in competition with companies like Brightcove and Revver, which share already advertising revenue in a similar model.

I think the more we zap TV ads, the more important it becomes for brands to integrate products and services into the programming and deliver an emotional outstanding experience for the audience.  ¶ 'Google Distributing MTV Shows. What?' posted by eA : 4:22 PM