Channeling Audio-Visual Experiences via IPTV
Having a passion for
sports,
commerce and
new media I did a bit of research on niche TV channels based on IPTV technology, which offer an enjoyable and complete broadband TV experience presenting their highlights with sophisticated functionality, fresh content, a stylish design and individual control to the audience.
A broadband TV channel delivered anytime, anyplace, anywhere can be deployed to
- deliver a service that did not exist before the Internet
- differentiate yourself in a very competitive marketplace
- optimize value for an on-demand world
Commercial possibilities cover crucial to success models such as advertising and sponsorship, pay per view, subscription and content sharing models such as content syndication.
Nich TV channels are attractive, hype and innovative because they represent a service that would not make a commercial sense from a traditional media point of view, in other words before the Internet they did hardly exist in the media landscape.
As
media landscape is changing, moving products or services from suppliers to end users involves experimenting with video to discover what works, and what not. A Look around showed, that even major news companies still have either very poor online video feeds or they don't load at all, are slow, or aren't supporting Firefox or any other browser beyond IE.
The potential of niche TV channels is to reach audiences not bounded to a single geographical region and thus to broaden reach and to attract the attention of markets that did not exist before.