World Cup Aftermath Challenge Part 5 Since the word of the FIFA World Cup 2006 still spreads over the web distributing TV clips and other forms of video over the Web has become a hot topic. There's been plenty of speculation on the convergence of TV and the Internet and I think it is becoming more and more a reality as new technology evolves. Business Week reports about a new venture codenamed 'The Venice Project':

'Serial entrepreneurs Niklas Zennstrom and Janus Friis are at it again, this time with a venture for distributing TV and other video over the Net'.

Apple iTunes has impressed how copyright, contract and digital rights management schemes successfully shape it's business model and balance the divergent interests of consumers, artists, the entertainment industry and technology.

The technology behind the recent success of digital video distribution networks like YouTube, the use of Flash which allows users to easily embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage, but it's a long way to go to reach and to compete against the quality of TV and the question of monetization despite advertising is still unclear.

Convergence enables growth through new services that benefit from converged technologies, increased customer intimacy and content that meet needs of evolving audience segments.

Clear is that online video services and the increasing web viewership will generate new streams of revenue over the next months and years. Media companies should (if not yet done) be able to form an attention loop to gather continuous feedback and establish a converged, flexible environment to optimize value for an on-demand world.

• World Cup Aftermath Challenge Part 4
• World Cup Aftermath Challenge Part 3
• World Cup Aftermath Challenge Part 2
• World Cup Aftermath Challenge Part 1

Labels: events, worldcup2006

  ¶ 'World Cup Aftermath Challenge Part 5' posted by eA : 6:26 PM