World Cup Aftermath Challenge Part 3 Creative video manipulation spreading through word of mouth has become a vital trend over the last months. Especially during the FIFA World Cup 2006 this shared experience made it's round and gave me a reason to think about the viral character of that phenomenon.


Taking an existing viral thing creating one's own version of it and respreading it reminds me a bit of the success of open source development, where open source software became the most prominent face of open source. The open source concept has now been applied to media other than computer programs, e.g., by Creative Commons to allow content manipulation and sharing.

• Rich Internet Application (RIA) Technologies
  
• Fresh Online Ideas for a New Media Company

The idea that people will pass on and share interesting and entertaining content can create a tremendous awareness of a product or service in the form of funny video clips, or interactive Flash games, images, and even text, positive, but also negative. And this is something to keep in mind creating a viral campaign. It may cause the same social networks to inform people of the commercial intent of the clip.TBC

• World Cup Aftermath Challenge Part 2
• World Cup Aftermath Challenge Part 1

Labels: worldcup2006

  ¶ 'World Cup Aftermath Challenge Part 3' posted by eA : 1:36 PM