World Cup Aftermath Challenge Part 2 Digital distribution has quickly become the method of choice for many publishers and media companies to offer user-generated content, new and old titles to audiences that want to download digital products on-demand. When I expressed my thoughts last year about New Streams of Revenue enabled by digital distribution I was aware that it would become a reality quickly. When I talked about Affiliation and Syndication I just draw the logic consequence out of my experience with popular eCommerce sites:

'Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as Google Reader or My Yahoo! to organize one's own personalized feeds and for publishers it's high time to ponder new monetization and marketing models based on digital distribution'.

Extending it to the big media companies it's just unbelievable how true these thoughts became as services need to match the connectivity needs of customers' lifestyles. Welcome to a new on-demand world! With these new distribution models and the increasing web viewership it's clear that online video services will generate new streams of revenue over the next years.

The technology behind the recent success of digital video distribution, Adobe System's ubiquitous Flash Player, the use of Flash which allows users to easyly embed videos onto their own web pages demonstrates that simplicity is anothertime a competitive advantage. But I'm also aware that it's a long way to go to reach and to compete against the quality of TV.

• World Cup Aftermath Challenge Part 1

Labels: worldcup2006

  ¶ 'World Cup Aftermath Challenge Part 2' posted by eA : 11:32 PM