Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Sunday, July 16, 2006
  Rich Internet Application (RIA) Technologies
New technologies, disciplines and the hyper speed of today's platforms require new ways of thinking and skills, including strategy, creative and technology for a successful approach making a positive contribution to the evolution of a rich internet industry.

There is a wide range of RIA technologies in the market. Current state of the art technologies include Adobe System's Flash and AJAX. Flash has caught my attention making an interactive video streaming cross-browser compatible over the Web, AJAX has gained a tremendous industry momentum by Google services like Maps, Mail and others.

Exploiting several toolkits and frameworks as a platform requesting and downloading data asynchronously in the background it's easy today to integrate such technologies into one's own blog, website, portal or community, even mobile.

Both technologies stand out by an intuitive and natural user interaction reducing the amount of friction for people to interact with and control personal media online.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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