Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, July 17, 2006
  New Revenues through Google Checkout
Potential credit card fraud and identity theft do still prevent many users from buying online and before one had to maintain several accounts across several merchants.

With the new single personal Google Checkout online shopping becomes an experience that centralizes and stores payment information and purchase history across several merchants for buyers and extends reach and enhances security for sellers, it even reduces costs of Google AdWords campaigns through clever financial incentives accepting Google Checkout.

Experience showed that a centralization on behalf of a user simplifies the checkout process, leads to more sales and returns customers thus Google Checkout is a wonderful new thing that really improves one's digital lifestyle.
I think introducing such a service to the European countries makes sense, too.

Also here experience showed that centralization into a single European currency provided many practical benefits for citizens, I'm thinking of travelling with a single currency and buying goods and services abroad, particularly when coupled with the progress of e-commerce it fostered significant growth in trade within the euro area and seen overall it's a big step forward in user friendlyness.
Get the turbo in here.

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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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