List of Things to Innovating as a New Media Company Current trends in information architecture, the development of user-provided information in folksonomies and wikis and the use and combination of single function focused applications show that the Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.

As experience showed the most successful Web companies are building business models based on user-generated content such as customer reviews (Amazon), comments, amateur pictures (Flickr), home-generated videos (YouTube) or even algorithms (Google) with the purpose to provide better recommendations.

Driven by self-expression, collaboration and openess Web 2.0 is the current concept of choice to innovate as a New Media Company. I quickly generated a list of things to think of while developing a business, product or service in terms of strategy and tactics:

1.0 Strategy:

1.1 Digital Transmission

• 1.1.1 Transmission Method
• 1.1.2 Transmission Speed
• 1.1.3 Transmission Costs

1.2 Digital Communication Preference:

• 1.2.1 Data-centric
  
• 1.2.2 Voice-centric
  

1.3 Digital Communication Structure (Extract):

• 1.3.1 Business-To-Business
• 1.3.2 Business-To-Consumer
• 1.3.3 Consumer-To-Business
• 1.3.4 Business-To-Employee
• 1.3.5 Consumer-To-Consumer (Peer-To-Peer)

1.4 Digital Business Structure:

• 1.4.1 Navigation - Design - Analytics
  
• 1.4.2 Business Models - Markets - Channels
• 1.4.3 Trust - Security - Privacy - Ethics - Contracts

2.0 Tactics:

2.1 Search and Directory

2.2 Content and Community:

• 2.2.1 Groupware and Collaboration
• 2.2.2 Information Management
• 2.2.3 Knowledge Management
• 2.2.4 Content Management
• 2.2.5 Workflows
• 2.2.6 Multi Channel Facilities
• 2.2.7 Single Sign On
• 2.2.8 Special Applications

2.3 Transactions

• 2.3.1 Catalog
  
• 2.3.2 Shopping Cart
• 2.3.3 Address Book
• 2.3.4 Shipping Options
• 2.3.5 Payment Gateways
• 2.3.6 Selfservice Tools
• 2.3.7 Marketing Instruments

2.4 Personalization

• 2.4.1 Implicit Personalization
• 2.4.2 Explicit Personalization

2.5 CS - DC
2.6 BI

3.0 Middleware
4.0 Base Technology
5.0 Licences

• Download enhanced list as PDF

  ¶ 'List of Things to Innovating as a New Media Company' posted by eA : 7:05 PM