Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, July 07, 2006
  Glorious Fan Celebration of a Global Football Event
As a result of a constantly growing acceptance of social media during the world's biggest sporting event FIFA World Cup 2006 the global fan audience has set a new standard for online creative content, online sports news, audio and video streaming. The Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.Running a search on the famous Flickr photosharing site delivers a selection of an astonishing high quality user-generated World Cup photos:


On YouTube one can find clips, videos and creative mashups of meanwhile impressively high viewing numbers for both, streaming and downloading:


After missing the Word Cup's biggest prize, Germany and Portugal are going to make the most of Saturday's match in Stuttgart. I'm looking forward to participate in a glorious fan celebration watching the game on a live-transmission into D'dorf's football stadium. I think that digital lifestyle has finally taken off to blur the virtual and physical worlds...
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

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