Creating Winning New Media Formats From established media, entertainment, telecoms and consumer electronics companies to every business that depends on communicating to its potential customers everyone must have a vital interest in how the media landscape changes and in how to retain existing and to gain new customers in the attention economy. Having a passion for sports, commerce and new media I once created a framework to create new ideas, strategies, and initiatives.



Driven by key factors like self-expression, collaboration, digitization of content and easy-to-use software that streamlines the process of creating and updating content the passive customer has changed into an active creator. Digital content management and distribution systems have empowered an increasing segment of customers to edit, create and share content on a peer-to-peer base.

An active creator today can enhance brand visibility and credibility, achieve customer intimacy or just simplify the process to find the latest information about new products and services allowing visitors to subscribe to blogs via RSS and be notified when posting something new.

Customers want customized content distributed @home, @work, anywhere and anytime.

While traditional media have content embedded making it only consumable at a certain time new media enhance the customer experience unfurling channels, formats and devices, but make it also necessary to experiment and find the winning media formats of the future. The recent FIFA World Cup 2006 has showed how such a format could look like.  ¶ 'Creating Winning New Media Formats' posted by eA : 4:25 PM