Creating an Atmosphere Sharing Video over the Web Having a passion for sports and media I was part of the organization team around the PWA Indoor World Cup 1998 in Frankfurt, Germany, presenting outdoor sports live to an indoor audience featuring the first PWA Indoor World Cup in Germany, the first Indoor Water Ski Lift and a framework of professional shows including stars like Michael and Ralf Schumacher. Between the official competition and shows we offered a program for participation in water sports activities on our overdimensional pool, wow, what a fun! Here two clips featuring a 2006 remake of the Cup:


That time the Internet was far away from being a world-wide entertainment, broadcasting, information and collaboration medium, but today experience out of the World Cup 2006 showed that many people use the Web simultaneously with other media and with the ever increasing broadband and processing power online video viewing for news, sports and entertainment has become commonplace. Additional using a blog to document individual experiences, share practical knowledge, or just keep in touch with friends and family has even become one of the strongest growing fields on the Web now.

I think the more we zap TV ads, the more important it becomes for brands to integrate products and services into the programming and deliver an emotional outstanding experience for the audience.  ¶ 'Creating an Atmosphere Sharing Video over the Web' posted by eA : 12:25 PM