Clever Checkout for eCommerce Platforms: Google Checkout When I made this post I was talking about a differentiation by a new payments model.

'Conception for such a payments technology should address a fair pricing, safety and convenience of payment to get onto a path the Web can really improve one's life.... Consumers like to buy what they want wherever they are and it's just a question of time when Google will enter the payments market'.

They entered and rolled out across the US Google Checkout is a very integrated experience from initial advertising to final checkout targeting eCommerce platforms to advertise at Google.

'For every $1 you spend on AdWords, you can process $10 in sales for free through Google Checkout. If you exceed your free transaction processing for the month, or you don't advertise with AdWords at all, you'll only be charged 2% plus $.20 per transaction'.

Both, consumers and eCommerce platforms can benefit, because it simplyfies the checkout process, builds trust and tracks all orders and shipping in one place. Here's a list of participating stores and a great promotion including 10$ GC's.
I'm wondering when Google MicroPayments will come...

Labels: checkout, google, payments

  ¶ 'Clever Checkout for eCommerce Platforms: Google Checkout' posted by eA : 4:02 PM