Between Initial Advertising and Final Checkout Today, one's personal IT infrastructures and services often are equal to or better than even sophisticated enterprises.

Driven by challenging activities like communications, content, search and commerce starting a blog, IP-telephoning, producing and sharing videos, or collaboratively working on a Web-based product has become as easy as never before since modern Internet platforms, Web 2.0 technologies and a nearly ubiquitous Internet access support the instant messaging (IM), collaboration, blog and multimedia environments as well as eCommerce transactions and online banking.

I think that the Internet continues to be a world-wide entertainment, broadcasting, information and collaboration medium with a commercialization aspect, resulting in an extremely effective transition into electronic commerce, information acquisition and community operations and it's unique strength lies in letting users personalize their news, communication and entertainment online, in Web logs and instant messages, file sharing, search queries and personal software.

Directing the creation of marketing tools and steering the execution of marketing and technology programs, successfully driving growth in targeted markets through implementation of key projects, building and guiding top-performing teams means to embrace the Web's unique strength: Interaction and participation. More  ¶ 'Between Initial Advertising and Final Checkout' posted by eA : 12:23 AM