Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Monday, May 29, 2006
  Why not Using Online Payments to Checkout?
I'm really surprised, Americans still pay their bills by check, they love the good old US mail! A recent poll conducted by Harris Interactive and featured by the NYTimes indicates:
'More than 37 percent of bills are paid by check; 35 percent are paid online. The remaining 28 percent are paid with cash, debit cards or other payment methods'.
I'm pretty convinced that there is a huge consumer demand for new payment technologies, including cash, checks, credit cards, debit cards, stored value cards and Internet banking. Conception for such a payment technology should address a fair pricing, safety and convenience of payment to get onto a path the Web can really improve one's life.

Well, payments is one of the most regulated businesses online, but as recent facts and rumors show: PayPal, Amazon, Google and Yahoo! like to differentiate their business by new payments models. Consumers like to buy what they want wherever they are and it's just a question of time when Google will enter the payments market.

Handling your every online transaction, the potential revenue from Google's payments of each purchase would make AdSense look like penuts and PayPal's market value wuld drop by several billion $'s. For now it's just speculation, but I'm expecting more services like this in the future, there is too much inefficiencies in the market.

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Name: Andreas Engel
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