Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, May 26, 2006
  Attracting and Retaining a Coveted Audience
Source: Nielsen//NetratingsParticipating in a social network centered on user-generated content has become one of the most exiting trends today. Free and easy interaction, staying in touch with friends, finding long lost friends, and meeting new people encourages users as well as visitors to share comments, photos and videos, read and write blogs or just hang out.

Funded through ad-revenue, intensified competition to attract and retain this highly coveted audience is the natural evolution to sustain brand loyality in one of the fastest moving markets in the world today.

Experience showed, that simplicity is a highly competitive advantage today and adding different business models associated with leads to a natural segmentation of the marketplace.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

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