Merging eCommerce and Wireless Devices
Driven by the ever growing popularity of sophisticated mobile phones the opportunity to embrace mobile as another payment option is huge now. I'm not only thinking of buying digital products, including music downloads, ring tones, pictures and videos, the volume for buying physical goods is a lot higher. But experience also showed that certain points don't shift overnight:
- user habits and awareness
- brand visibility and credibility
- customer intimacy
- political backgrounds
These points should be addressed defining a strategy for and develop, execute, and manage a comprehensive plan encompassing integrated initiatives designed to penetrate and grow targeted markets in support of business goals and objectives.