Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, December 16, 2005
  Single Search Box - Expectations about Information Access
For many users the Web has changed the way to access information. Information today is right at one's fingertips to search for music, to track a package, to search for things in books or to check flight data within seconds. But finding a document on a desktop has increasingly become more difficult.

A more unified approach to finding all information and making it searchable is provided by the Google Desktop Search as a command center for managing a computer's information. It let's one run a full text search within seconds over email, computer files, music, photos, chats and web pages that were viewed and the results page for any ordinary web search done on Google.com will include both Google.com and Desktop results.

The Single Search Box approach is comparable to the Single Sign On approach, that we know from large enterprise portals and means:
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

BizDev & Product Management | eCommerce, PMI, ITIL

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