Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Tuesday, November 22, 2005
  Star Wreck - Embracing the Opportunities of the Internet
'Star Wreck: In the Pirkinning', a Finnish sci-fi parody for everyone on Star Treck was produced by a group of students and amateur film makers with the help of a few oridinary home computers to create the special effects and hit the 3.5 mio downloads mark in less than 2 months, which is very impressive.

The word of the film is spreading through postings on personal blogs, message boards and mailing lists and the Internet's ability to distribute and market movies cuts distribution costs and opens up new markets riding on the popularity of the original Star Trek films. It takes a bit of time to download even on a broadband connection but it's worth it.

New technology and the help of digital video cameras, computer graphics and high-powered home processors are giving online fan films the ability to grow in sophistication with each new generation of digital tools resulting in a product of astonishingly high technical quality.

More fanfilms (Star Wars):
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
Location: Düsseldorf, NRW, Germany

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