TrendSpotting - New Technologies First in Consumer Markets
Today, consumers' personal IT infrastructures and services often are equal to or better than even sophisticated enterprises. The emergence of Internet platforms and technologies and a nearly ubiquitous Internet access have driven the instant messaging (IM), collaboration, blog and multimedia environments as well as eCommerce transactions and online banking.
Enterprise management and enterprise IT management need to recognize this trend, since consumers will become increasingly dissatisfied in doing business with low-tech enterprises.
Consumer technology and business concepts can help an organization to
- take advantage of the new social and workplace trends
- lower costs and improve functionality
- embrace innovative new products, services and applications
- increase knowledge and capability