Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Thursday, August 11, 2005
  New Technology - Mobile Internet into Handsets
Today's cellphones converge more and more into hybrids combining voice-centric and data-centric services. Opera Mini targets Java-capable and WAP-enabled phones and lets them receive Web pages by using a remote server to reformat and compress Internet pages before sending them to the phone.

The new mobile browser enables the consumer to access the Web also on low- and mid-tier phones, which still represent the vast majority. It promises easy installation simply sending a SMS or visiting a link through the WAP browser and the elimination of horizontal scrolling using the Opera Small-Screen Rendering technology.

For the consumer Opera Mini means a better customer experience, for broadcasters, mobile content providers and the Internet industry higher page impressions and for the operators it's a chance to increase their ARPU.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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