Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Thursday, August 04, 2005
  New Search Service - Yahoo! Audio Search
Finding compelling audio content on the Web becomes more and more attractive now through a new specialized search engine for music, podcasts and music videos. Yahoo Audio (in beta) finds files by names or descriptions, can be found here and includes songs from iTunes, Rhapsody, Napster and other music-downloading sites.

According to their blog, Y! Audio Search is the largest index of audio content on the Web today, with over 50 million audio files. The market for searchengines is very competitive (selling ad's) and requires a constant differentiation through cutting-edge services such as audio search, services like Media XML/RSS feeds and personalization.

The music industry today is in the midst of a revolution moving from physical distribution to digital distribution over the Internet.

Y! Music provides all the tools to actively manage the entire music experience including a very high degree of personalization and makes recommendations based on prior listening patterns similar to online booksellers' recommendations system, but it will not think you've become interested in children's music buying a children's CD for your niece's birthday.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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