New Competition - New Markets to Search
The Q2 2005 American Customer Satisfaction Index (
ACSI) is out. In brief, Google is king with a score of 82 points, Yahoo! with 80 a two point gap behind, MSN 75, Ask Jeeves 72, AOL 71 .
Both companies, Google and Yahoo! are aggressively going into the rising new market for
mobile and localized search, innovating and constantly adding products and services to enhance the user experience resulting in a coveted customer satisfaction rating over 80.
Success hinges on user satisfaction and user satisfaction drives loyality.