Consumer-Centric Innovation - New Ideas Looking at the top 20 innovative companies, the ability to anticipate consumer needs and to think outside the box are key factors to focus on consumer-centric innovation. The new core competence is creativity and new forms of innovation driving it forward are based on an intimate understanding of consumer culture.

Whenever Apple bounces back with a product that is so imaginative and innovative it redefines an entire industry, first the iMac, then the iPod and the iTunes online music store, which have revolutionized digital music. It's time to fund new ideas, to discover better ideas and to build disruptive prototypes.

The power of design and innovation can actually reshape an entire brand or the marketplace in which it exists and create an experience that consumers remember.  ¶ 'Consumer-Centric Innovation - New Ideas' posted by eA : 9:25 PM