Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Thursday, July 14, 2005
  Mobile Markets - Ubiquitous Network Access
Anytime, anywhere access to any multimedia services is already in progress and addresses current trends in the telecommunications sector. 3G/UMTS-specific devices offer consumer-friendly features such as 64,000 colour screens, integrated MP3 stereo music playback capabilities and multi-megapixel cameras.

MNOs offer pre-paid and post-paid tariff plans as well as contract-based price plans to a limited number of customers to explore new pricing models for 3G/UMTS and 3G/UMTS pricing schemes tend to shift from pay-as-you-go to flat-rate.

By giving end-users the freedom to select their preferred connection method interworking with WLAN while on the move, a shift from a network-centric to a user-centric approach can be monitored.

HSDPA extending the data throughput capabilities to multi-megabit speeds can be expected earliest in 2006.
 
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Name: Andreas Engel
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