Discount and Lifestyle - Current MVNO Strategies Development of products and services in the complex wireless market space is accelerating more and more. The increasing customer demands require a clear differentiation like in brand appeal, distribution channels, and other affinities to the resale of mobile products and services.

While Discount MVNOs provide call rates to market segments based on cheap prepaid tariffs with little or no data offering, Lifestyle MVNOs target specific niche market segments like young entertainment users not covered by MNOs.

The current chances for MVNOs are to establish their own SIM card, branding, marketing, billing, and customer care operations with business model options ranging from reselling over service providing to multioperator networking including own devices like an iPod-phone.

The current mobile market is changing from a voice product dominated market to a more and more mobile data driven service market.  ¶ 'Discount and Lifestyle - Current MVNO Strategies' posted by eA : 4:03 PM