Word-Of-Mouth - Blogs and Multimedia Trends and consumer reactions in terms of communications and marketing can best be monitored in blogs and other consumer-generated media like web pages, newsgroups, emails sent-to companies, chat lines, forums and message boards.

What consumers really think about products and services can lead to deep market insights and help to make improvements.

In order to gain competitive advantage today companies must be able to analyze all available content.

The ability to search and to apply special search techniques also in consumer-generated multimedia as moblogs, vlogs, photo sharing and podcasts is essential to success.  ¶ 'Word-Of-Mouth - Blogs and Multimedia' posted by eA : 5:20 PM