BizDev & Product Management: Portal Strategy - Approach to Boost Advertising Revenues

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

Tuesday, June 21, 2005

Portal Strategy - Approach to Boost Advertising Revenues

Today's consumers require a timely site with implicit and explicit personalized programming services as well as Internet-only exclusives such as live shows and audio-visual experiences like music videos, movie clips and trailers, full-length video features, news, journals, blogging and live feeds from various sources.

Like Yahoo.com and Microsoft's MSN, AOL will boost its advertising revenues launching a new and free Web portal by the end of July. The subscription-based all-you-can-eat model remains involving all software, connectivity, updates and support while an advertising-based model makes the content available to a broader audience for free and makes it easier to access further AOL pages like:

A beta version of the new AOL.com portal in progress will be available under http://beta.aol.com from today on.

¶ 'Portal Strategy - Approach to Boost Advertising Revenues' posted by eA : 5:28 PM

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Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

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