BizDev & Product Management: Digital Lifestyle - Streaming Services Live on the Internet

Andreas Engel - BizDev & Marketing Consulting

andreasengel.com

Friday, June 17, 2005

Digital Lifestyle - Streaming Services Live on the Internet

It's too early to say how many people listen to podcasts regularly, but podcasts are new and innovative because they represent a service that would not make a commercial sense from a traditional media point of view.

What podcasting really means is that consumers want Internet-based casting so they can listen when, what and how they want. The potential for casters is to reach consumers not bounded to a single geographical region and thus to

broaden their advertising reach
attract the attention of niche advertisers

Streaming a service live on the Internet is the future and the Internet protocol plus a broadband connection makes it possible to receive a service on your PC, iPod, SmartPhone or other media player.

¶ 'Digital Lifestyle - Streaming Services Live on the Internet' posted by eA : 12:29 AM

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Career

Andreas has been in Information and Communications Industries since 1999 and has specialized in strategy, marketing and technology since 2000. In this time he has seen many changes in business practice, and many improvements in technology, methods, products and services have appeared. He works hard to ensure he keeps abreast of developments in both business and technology. Andreas has worked successfully at all levels from interactive software developer to project manager. He has designed and implemented strategy, marketing and technology programs, as well as producing and presenting training programs. In several of his assignments he has been responsible for managing relationships with external organizations, both clients and suppliers. Andreas has a good knowledge of the consumer market, mobile and Internet industries. In particular, Andreas has an excellent knowledge of interactive Web platforms designed for consumer markets. Andreas is fully mobile on an international level - he has worked in Munich, Düsseldorf, Cologne, in places of EMEA and Seattle.

About Me