Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Saturday, June 25, 2005
  Decentralization - The Peer-To-Peer Challenge
Managing information becomes more and more important for individuals and corporations that want to use the web strategically to build value. Easy to use tools will have a huge impact on the way people and companies interact in communications, digital media and business.

It is the interactivity of the Internet that makes information individual and XML-based technology allows personalized distribution and consumption on-demand accross several content sources.

Current trends in information architecture, the development of user-provided information in so called folksonomies and wikis and the use and combination of single function focused applications show that the Internet is shifting to a medium that is genuinely more and more peer-to-peer structured with a decentralized authority.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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