The Web Becomes a Real Entertainment Medium Reading the latest Online Publishers Association (OPA) Paid Online Content U.S. Market Spending Report for 2004, Entertainment/Lifestyles with 90%, Sports with 38% and Games with 22% were by far the year's fastest growing paid content categories.

Online Personals/Dating ($469.5) remained the leading paid content category in 2004, Entertainment/Lifestyles ($413.5 ) fueled by growth in online music sales overtook Business/Investment ($312.9) content as the No. 2 paid content category.

A bit less than 12 percent of the total U.S. Internet population purchased $1.8 billion in 2004 content online, which means, that there is a lot of room to grow, the market for paid online content remains strong and grows constantly.

Interesting is, that subscriptions continued to be the dominant pricing model for online content revenue in 2004, but single purchase share of paid content sales hit a record high.

The full report can be found on www.online-publishers.org.  ¶ 'The Web Becomes a Real Entertainment Medium' posted by eA : 3:32 PM