Promotional Media Streaming - Broadbandcasting There's been plenty of speculation on the convergence of TV and the Internet and it is becoming more and more a reality as technology evolves.
Twentieth Century Fox promotes upcoming movies using an interactive broadband video channel to promote Ridley Scott's "Kingdom of Heaven" (starting today) providing full-screen video trailers, behind-the-scenes video clips and interviews with the actors. While watching the trailer it's possible to check local show times and to directly purchase tickets in an interactive experience.
More broadband channels:

• Mr. and Mrs. Smith (June)
• Funtastic 4 (July)
  

  ¶ 'Promotional Media Streaming - Broadbandcasting' posted by eA : 6:15 PM