Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Friday, May 20, 2005
  Fusion - Approach to a Personalized Google Experience
Designing its personalized home page, Google released a set of tools under Labs, in Beta of course, to customize and organize one's own information portal with different modules.

As a result of user demand more and more personalized consumer web products are introduced to this very competitive portal market. Web portals are frequently used as an information resource and the preferred place to receive trustworth and up-to-date news and services.

With this approach Google's features and information fuse in a single place, converge in customer interactions and are a further step towards a personalized Google experience and digital media distribution.

But it's also a further step into the competition with Yahoo!, MSN and AOL.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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