Fusion - Approach to a Personalized Google Experience
Designing its personalized home page, Google released a set of tools under
Labs, in Beta of course, to customize and organize one's own information portal with different modules.
As a result of user demand more and more personalized consumer web products are introduced to this very competitive portal market. Web portals are frequently used as an information resource and the preferred place to receive trustworth and up-to-date news and services.
With this approach Google's features and information fuse in a single place, converge in customer interactions and are a further step towards a personalized Google experience and
digital media distribution.
But it's also a further step into the competition with Yahoo!, MSN and AOL.