Andreas Engel - BizDev & Marketing Consulting
andreasengel.com
Tuesday, May 17, 2005
  Electronic Media - Capitalization on High-Quality Content
In search of new ways of electronic content monetization a subscription-based service can be a good way to charge for portions of a web site including access to online archives as well as to other features like exclusive multimedia, audio, photo and video.
A subscription-based service can be planned to
Possible risks are that readers shift to free advertising-based sites, but charging only for a part of the site can minimize that risk. Content sales are growing constantly in the US.
 
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'People's behavior in researching buying related information and decision making has changed during the last months. Their favorite methods include researching buying related price comparison sites, RSS-feeds, review sites, blogs and travel sites, while consumer generated content and peer-reviews have a huge impact on their decision making.'
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Name: Andreas Engel
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