Digital Distribution - Affiliation and Syndication Usually most of a site's traffic comes through the homepage, but as modern XML-based syndication increases in popularity, the traffic through XML-based feeds rises constantly, high developed portals offer services such as My Yahoo! to organize one's own personalized feeds and for publishers it's high time to ponder new monetization and marketing models based on digital distribution.

An affiliate-service like the one of popular eCommerce sites can serve as a marketing model, but should be adopted to individual needs and modern syndication formats.

A Service needs to

• be innovative, customer-centric and priced to drive adoption
• match the connectivity needs of customers lifestyles
• converge in interactions with customers

Site structure and content modules should also be redesigned and assimilated to the new business model.  ¶ 'Digital Distribution - Affiliation and Syndication' posted by eA : 3:29 PM