Branded Entertainment - Audio-Visual Experiences As advertisers struggle to reach increasingly limp consumers on traditional media, which of course still play an important role, (mobile) internet advertising allows more interactivity and measurement than traditional ads.
Smart opportunities in a giant market are emerging for internet marketers as the adoption of broadband and the sophistication of ad and content serving technologies are progressing.
In search of new ways of advertising, branded entertainment and services like free videos, shortfilms or TV-like streams will entertain the consumer in future and provide a free audio-visual experience. As consumer adoption processes, reach will increase dramatically.
Services need to

• be innovative, customer-centric and priced to drive adoption
• match the connectivity needs of customers lifestyles
• converge in interactions with customers

  ¶ 'Branded Entertainment - Audio-Visual Experiences' posted by eA : 6:05 PM