Online Multiplayer Games - Expanding the Market The game 'The Matrix Online' from Warner Brothers Interactive Entertainment begins where the third movie ends. Fans of "The Matrix" can interact with the characters from the film, like Morpheus and the Oracle, and take part in role-playing in a virtual environment, that provides a great social experience.
The ongoing story after 'The Matrix' movies and the involved characters are certaily the biggest success factors of 'The Matrix online' . For these reasons it could be the kind of game that expands the market for online multiplayer games. In every case it will enhance the Matrix brand.
More successful games:

• World of Warcraft
• EverQuest

Source: NYTimes  ¶ 'Online Multiplayer Games - Expanding the Market' posted by eA : 12:48 AM